Music Video · Short Film
Scream (Short Film)
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Played from the official Michael Jackson channel on YouTube. This archive does not host audio or video.
Concept
The duet with sister Janet Jackson answered years of press attacks, and its video pushed the anger into a sleek sci-fi world. Directed by Mark Romanek, it places the siblings aboard a spaceship, a gleaming black-and-white escape pod far from Earth and the media chasing them. The stark futuristic design, all curved white surfaces and floating screens, matches the song's release of frustration. The concept is refuge and rage at once: two stars retreat to the one place no tabloid can reach, then let loose.
Production
Mark Romanek directed the video in 1995, and it became famous as one of the most expensive music videos ever made, with a reported budget in the millions. The look drew on manga, video games, and modern art, with high-gloss sets and detailed props. Janet Jackson performed as an equal partner, the siblings sharing the frame throughout. The extreme cost came from custom-built sets, effects, and the sheer scale of the production, and it earned the clip a place in record books for its budget.
The Story
The video has little narrative in the usual sense. The two escape to a spaceship and roam its chambers, doing zero-gravity games, playing with art, smashing objects, and venting their fury at the world they left behind. Flashes of tabloid headlines and hostile media appear on screens, the target of their scream. The pod becomes both sanctuary and pressure valve, the siblings moving through it as they let the anger burn off.
The Dance
The choreography is angular and forceful, the two performers hitting sharp, synchronized poses that echo Janet's tightly drilled style as much as Michael's. Rather than a big ensemble, the movement is intimate and combustible, brother and sister mirroring each other in bursts of controlled aggression that match the song's edge.
Cultural Impact
Its record-setting budget made headlines and became part of its legend. The video won awards for its design and craft and stands as a high point of nineties music-video art. As a rare pairing of two superstar siblings, it drew huge attention and remains a striking snapshot of Michael's more defensive, embattled mid-nineties period.
Behind the Scenes
It is widely reported as one of the most expensive music videos ever produced.[reported]
Director Mark Romanek drew on manga, video-game, and modern-art aesthetics for the spaceship design.
The song and video responded to years of negative press coverage aimed at Michael.
It marked a major on-screen collaboration between Michael and his sister Janet Jackson.
Awards
- Grammy Award for Best Music Video, Short Form
- MTV Video Music Awards for the clip